Accelerating Growth for SaaS, Fintech, & Subscription Brands

Delivering results that matter, such as 125% ARR growth, 70% YoY new customer growth, 40% ROAS improvements, 3x market share expansion, & even acquisitions.

Growth & Marketing Expert At Leading Fintech & Subscription Businesses

Expertise

Customer Acquisition Strategy

Top-to-bottom support with defining your strategy and setting your growth roadmap across paid and owned channels

Conversion Rate Optimization

Mapping your customer journey from ad to advocacy, and every step in between, to maximize conversion and LTV.

Digital & Offline Advertising

Launching, auditing, and optimizing new media channels - from SEM and paid social to CTV & podcasts.

Marketing Measurement

Evaluating and improving your marketing measurement approach to maximize ROI at the margins of your total growth budget.

Referral & Affiliate Programs

Designing and improving your partner programs to drive efficient growth and predictable unit economies.

Customer Insights & Positioning

Developing quantitative surveys & analysis, and conducting customer interviews to improve your positioning, GTM, and marketing effectiveness.

Clients

and more…

Impact

  • Anthony played a key role as a consultant at SurveyMonkey. We greatly appreciate the expertise and contributions he brought to our team during his time with us.

    Leslie Shinn
    Sr. Director, Paid Marketing
    SurveyMonkey

  • Anthony was an instrumental partner from day one. It’s incredible how much value someone can bring in just an hour a week. His guidance was both practical and transformative.


    Caleb Frankel
    Co-Founder
    Earlybird

  • I am so grateful to have Anthony as a growth advisor. His expertise around user acquisition and growth marketing is unparalleled. I can’t recommend him enough!”

    Aabesh De
    CEO & Founder
    Flora

  • Working with Anthony has been a game-changer for our growth strategy. His unique blend of high-level strategy and tactical bias for action has been invaluable.


    Jane Kim
    CMO
    Magnifi

  • We have thoroughly enjoyed working with Anthony so far. He provides us amazing outside perspective and isn’t just a typical consultant. He’s just a great person and fun to be around.


    Chris Porter
    President & Co-Founder
    GOHUNT

  • He’s just an amazing human and is super collaborative and fun to work with. Thanks to his expertise, we’re now acquiring customers at a cost that aligns with our long-term growth goals.


    Mike Mayer
    CEO & Co-Founder
    Windmill

  • Working with Anthony was a transformative experience. His ability to distill complex ideas into clear, impactful messages helped us define our place in a competitive landscape with confidence.

    Katie Merth
    Co-Founder
    Olomon

Startups. Scaleups. VC-backed. Bootstrapped. Private. Public.

Over the last 13 years, Anthony Scarpaci has seen it all while leading data-driven growth strategy and building high-impact teams:

  • Delivered remarkable brand results, including 125% ARR growth, 200% market share expansion, and up to 65% reductions in CAC while maintaining positive ROI and scalability.

  • Managed annual marketing budgets ranging from $3 million to over $100 million across channels such as Google, Meta, Snap, TikTok, LinkedIn, TV, podcasts, influencers, affiliates, SEO, OOH, and more.

  • Led the development of advanced in-house marketing measurement tools, including media mix models, multi-touch attribution models, geo-based incrementality experiments, and post-registration surveys.

  • Helped his businesses navigate public offerings, fundraising, acquisitions, and complex organizational changes.

  • Operated across multiple industries, including finance, telecom, meal delivery kits, mobile apps, and travel.

Resources

  • Meta Podcast | Performance, Attribution and Private Lift

    Spoke with Meta on the recent changes in privacy regulations, how they changed the game for digital media, need to use a mix of tools to measure marketing performance, and Meta’s measurement tools.

    Listen

  • Reforge Presentation | Optimizing the Fintech Customer Journey

    Presented actionable strategies for fintechs to convert potential customers into loyal brand advocates by focusing on a critical yet often overlooked element: the full customer journey.

    Watch

  • Maven Presentation | How to Segment Your Data To Acquire More Customers

    Presented a “Lightning Lesson” on how to de-average your results to unlock insights for optimization and growth.

    Watch

  • Incrmntal Podcast | Orchestrating Measurement

    Spoke with Incrmntal about how to triangulate marketing measurement, share insights from industry leaders like the Rock and Mister Beast, and delve into topics like incrementality and media mix modeling.

    Listen

  • Branch Podcast | The Pillars of Marketing Growth

    Discussed the differences between attribution and incrementality when measuring marketing performance, “business significance” versus statistical significance, and the importance of constant experimentation.

    Listen

  • Delivering Value Podcast | How to Survive a Work Crisis

    Shared my leader principles alongside one of the scariest moments in my career, not letting the mistake define me, and tackling it head-on to grow as a leader.

    Listen

  • Reforge Resource | Marketing Activity Sensitivity Analysis Template

    Developed a strategic framework to analyze potential ROI before launching marketing campaigns.

    Access

Want to partner?

Email Anthony at info@tunomatic.com or connect via LinkedIn.

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