Growth Marketing Advising for Consumer & SMB Tech Brands

Anthony Scarpaci has done it all at brands large and small:

  • Helps clients drive results like 100% YoY new customer growth through the frameworks he’ developed over his 13+ year career.

  • Optimized and scaled to over $400 million dollars on customer acquisition marketing across media, referral, & affiliates programs at very brands like Acorns, Nerdwallet, and Betterment.

  • Spent over 30,000+ hours in-house leading marketing and growth strategies to help brands grow ARR over 100%

Growth & Marketing Expert At Leading Fintech & Subscription Businesses

Customer Acquisition Strategy

Top-to-bottom support with defining your strategy and setting your growth roadmap across paid and owned channels

Conversion Rate Optimization

Mapping your customer journey from ad to advocacy, and every step in between, to maximize conversion and LTV.

Digital & Offline Advertising

Launching, auditing, and optimizing new media channels - from SEM and paid social to CTV & podcasts.

Marketing Measurement

Evaluating and improving your marketing measurement approach to maximize ROI at the margins of your total growth budget.

Referral & Affiliate Programs

Designing and improving your partner programs to drive efficient growth and predictable unit economies.

Customer Insights & Positioning

Developing quantitative surveys & analysis, and conducting customer interviews to improve your positioning, GTM, and marketing effectiveness.

Current & Previous Clients

What Anthony’s Clients Are Saying

  • Anthony played a key role as a consultant at SurveyMonkey. We greatly appreciate the expertise and contributions he brought to our team during his time with us.

    Leslie Shinn

    Sr. Director, Paid Marketing | SurveyMonkey

  • Anthony was an instrumental partner from day one. It’s incredible how much value someone can bring in just an hour a week. His guidance was both practical and transformative.

    Caleb Frankel
    Co-Founder |     Earlybird

  • I am so grateful to have Anthony as a growth advisor. His expertise around user acquisition and growth marketing is unparalleled. I can’t recommend him enough!”

    Aabesh De
    CEO & Founder |     Flora

  • Working with Anthony has been a game-changer for our growth strategy. His unique blend of high-level strategy and tactical bias for action has been invaluable.

    Jane Kim

    CMO | Magnifi

  • We have thoroughly enjoyed working with Anthony so far. He provides us amazing outside perspective and isn’t just a typical consultant. He’s just a great person and fun to be around.

    Chris Porter

    CEO | GOHUNT

  • He’s just an amazing human and is super collaborative and fun to work with. Thanks to his expertise, we’re now acquiring customers at a cost that aligns with our long-term growth goals.

    Mike Mayer
    CEO & Co-Founder |     Windmill

  • Working with Anthony was a transformative experience. His ability to distill complex ideas into clear, impactful messages helped us define our place in a competitive landscape with confidence.

    Katie Merth

    Co-Founder | Olomon

How It Works

Meet with me to share your current business ambitions and challenges, and learn more about my approach to growth.

Get to know Anthony.

Get a proposal.

Based on the conversation, I will prepare a bespoke proposal for how to help your business growth through paid & owned channel strategies - across media, referral & affiliate programs, conversion rate optimization, measurement, and creative.

The scope of the proposal may include, but not be limited to:

  • Customer & market research to ensure your brand is positioned to break through the noise & reach your target customers.

  • A sequence of audits of your customer onboarding, acquisition marketing mix (media channels, affiliate, referral, and SEO), reporting & measurement practices, and marketing tech stack to methodically improve your conversion rates, payback periods, and scalability.

  • Reporting & planning templates for LTV:CAC, payback period, and de-averaged channel marginal returns, sensitivity analyses, experimentation prioritization and roadmapping frameworks, and more to put your strategy into action.

  • Team planning & support hiring full-time & contract resources surround yourself with the right people to be successful.

Get a partner.

Begin collaborating with your newest advocate and partner to grow your business!

Startups to scaleups.

Bootstrapped to VC-backed. 

Anthony Scarpaci has specialized in data-driven growth strategy and execution since the start of his career. Over the last 12+ years, he has:

  • Delivered remarkable brand results, including 125% ARR growth, 200% market share expansion, and up to 65% reductions in CAC while maintaining positive ROI and scalability.

  • Managed annual marketing budgets ranging from $3 million to over $100 million across channels such as Google, Meta, Snap, TikTok, LinkedIn, TV, podcasts, influencers, affiliates, SEO, OOH, and more.

  • Led the development of advanced marketing measurement tools, including media mix models, multi-touch attribution models, geo-based incrementality experiments, and post-registration surveys.

  • Helped his businesses navigate public offerings, fundraising, acquisitions, and complex organizational changes.

  • Experience across multiple industries, including finance, telecom, meal delivery kits, mobile apps, and travel.

Ready to Talk?

Great! Email Anthony at info@tunomatic.com

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