Resources & Insights
From Ad to Advocacy: Optimizing the Financial Services Customer Journey
Presented actionable strategies for financial services teams to convert potential customers into loyal brand advocates by focusing on a critical yet often overlooked element: the full customer journey.
Cutting The Waste: Attribution Operating Frameworks To Maximize ROI
Presented marketing measurement frameworks and tools to help brands of all sizes reduce marginal customer acquisition marketing budget inefficiencies.
Orchestrating Measurement: Anthony Scarpaci @ Tunomatic
Spoke with Incrmntal about how to triangulate marketing measurement, share insights from industry leaders like the Rock and Mister Beast, and delve into topics like incrementality and media mix modeling.
Marketing Activity Sensitivity Analysis Template
Developed a strategic framework to analyze potential ROI before launching marketing campaigns. It maps scenarios, calculates effective CPMs, maps the full acquisition funnel, and helps align leadership on potential outcomes and impacts on financial and marketing forecasts.
Performance, Attribution and Private Lift
Spoke with Meta on the recent changes in privacy regulations, how they changed the game for digital media, need to use a mix of tools to measure marketing performance, and Meta’s measurement tools.
Testing, Measurement, and Incrementality: The Pillars of Marketing Growth
Spoke with Branch to discuss the differences between attribution and incrementality when measuring marketing performance, “business significance” versus statistical significance, and the importance of testing in the growth context.