About
We've lived this movie from the inside, at every budget and every stage.
We've done it before
- Annual marketing budgets managed
- $1M to $100M+
- Years scaling D2C businesses
- 13+
- Brands advised
- 16+
Channels we've directed at scale
- Paid social
- Paid search
- YouTube & CTV
- Podcasts
- Creators
- Affiliates
- Referral
- SEO
- and more
Founder
Anthony Scarpaci
Anthony Scarpaci founded Tunomatic in 2024 after more than a decade leading growth in-house, most recently as Global VP of Growth at Acorns, where he owned 8- to 9-figure budgets and a 13-person team across the US and UK.
Before that, he led acquisition at NerdWallet, Blue Apron, Betterment, PURE Insurance and DISH, and was CMO of Rustic Pathways.
We've built attribution from scratch, led growth through Apple's ATT changes, and run incrementality tests and media mix models. Now we bring that to D2C subscription and high-consideration brands, alongside their teams and agencies.
You work directly with the founder, not an account manager.
In-house career
Over a decade running growth from the inside.
- Acorns2021 to 2024
Global VP, Growth
Previously Sr. Director, Growth (2021 to 2022)
Led growth for the saving and investing app across the US and UK, with an 8- to 9-figure budget and a team of 13. Helped grow ARR more than 125% and lifted category share of app installs from 9% to 27%, while improving payback and LTV:CAC. Grew referral to become one of the largest growth engines for the business, scaled TikTok into the top US financial services account, reduced affiliate CACs over 40% at greater scale, and led new attribution frameworks to hold CAC accountable through Apple's iOS 14.5 changes.
- NerdWallet2019 to 2021
Sr. Director, SMB Customer Acquisition (Fundera)
Led customer acquisition for small business lending marketplace Fundera through its acquisition by NerdWallet, owning an 8-figure budget from first lead to renewal. Launched new affiliate and channel partner programs that drove millions in incremental revenue during the Paycheck Protection Program, and worked with sales to lift conversion and shorten payback.
- Rustic Pathways2018 to 2019
Chief Marketing Officer
As CMO of a $30M student travel company, rebuilt the marketing engine: financial controls, attribution, and new paid social, influencer, and affiliate channels. A first-ever LTV and propensity model, plus a tighter handoff with sales, lifted total lead conversions 57% year over year ahead of the company's sale to a private equity firm.
- PURE Insurance2017 to 2018
AVP, Acquisition Marketing and Member Experience
Ran acquisition and member experience for a high-value home and auto insurer, with an 8-figure budget and a team of six. Cut direct mail cost per acquisition by more than 50% year over year, owned pureinsurance.com end to end, and built co-branded digital programs that helped independent brokers grow.
- Blue Apron2017
Senior Marketing Manager, Customer Acquisition
Managed video, audio, and display within the meal kit company's 9-figure acquisition budget. Built its attribution framework, blending media mix modeling with multi-touch, then moved spend to what actually paid back, improving YouTube CPAs more than 65% year over year.
- Betterment2015 to 2017
Acquisition Marketing Manager
Helped the largest independent robo-advisor grow assets under management from $2.0B to $7.3B. Doubled display spend at positive ROI, proved its true value with incrementality holdout tests, and fed predictive LTV back to media partners so they optimized toward better customers.
- DISH Network2012 to 2015
Senior Assistant Brand Manager
Learned direct response at scale across a $14B TV brand and a $400M internet brand. Grew win-back sales 102% ($27M a year), grew print sales 53% while cutting acquisition costs 28%, and lowered paid search and direct mail costs 17% and 20%.
The name
Named for the part that keeps everything in tune.
In 1952, Gibson president Ted McCarty filed the patent for the Tune-o-matic, the bridge where a guitar's strings meet its body. Its adjustable saddles let a player set each string's intonation, so every note rings true all the way up the neck.
Tunomatic is based in Nashville, home to Gibson and namesake of the Nashville Tune-o-matic, the modern version of McCarty's bridge.
The name is the job. We're the bridge between your leadership, your team, and your agencies, making the small, precise adjustments that bring your marketing in tune.