
Doubling charity:water's media investment while cutting cost per monthly donor 25%
RoleDirected charity: water's agencies and managed-service partners
+166%Monthly (Spring) donors
−25%Cost per monthly donor
2xMedia spend at 3.9:1 LTV:CAC
- Reach
- Revenue
- Retention (not part of this engagement)
- Referral (not part of this engagement)



























