Resources
Talks, podcasts & tools.
Conversations and frameworks on measurement, unit economics, and the full customer journey. Free to use.
Talks & podcasts
MetaPodcastPerformance, Attribution and Private Lift
Spoke with Meta on the recent changes in privacy regulations, how they changed the game for digital media, need to use a mix of tools to measure marketing performance, and Meta's measurement tools.
Listen →ReforgePresentationOptimizing the Fintech Customer Journey
Presented actionable strategies for fintechs to convert potential customers into loyal brand advocates by focusing on a critical yet often overlooked element: the full customer journey.
View →MavenPresentationHow to Segment Your Data To Acquire More Customers
Presented a 'Lightning Lesson' on how to de-average your results to unlock insights for optimization and growth.
View →IncrmntalPodcastOrchestrating Measurement
Spoke with Incrmntal about how to triangulate marketing measurement, share insights from industry leaders like the Rock and Mister Beast, and delve into topics like incrementality and media mix modeling.
Listen →BranchPodcastThe Pillars of Marketing Growth
Discussed the differences between attribution and incrementality when measuring marketing performance, 'business significance' versus statistical significance, and the importance of constant experimentation.
Listen →Delivering ValuePodcastHow to Survive a Work Crisis
Shared leader principles alongside a career crisis moment, not letting mistakes define progress, and tackling challenges head-on to grow professionally.
Listen →Templates & tools
Marketing Activity Sensitivity Analysis
Developed a strategic framework to analyze potential ROI before launching marketing campaigns.
Get the template →BotsiWhitepaper48 Laws of Subscription App Success
Contributed recommendations around referral and customer acquisition to Botsi's guide.
View →Quarter Notes
Four times a year, Anthony writes about what he's actually seeing.
Part operator's war journal, part human being figuring it out. No listicles.
Quarter Notes, Vol. 9
The latest and greatest hits since April 2026.
Read on Substack →Oct 2025Non-Social Social & Illegal AI?
ROI Riffs, Vol. 1. Quick hits and breakdowns on U.S. B2C social media marketing.
Read on Substack →Apr 2026Quarter Notes, Vol. 8
The latest and greatest hits since January 2026.
Read on Substack →Want this thinking applied to your numbers?
*50% of every Strategy Session goes to Musicians On Call.