ResultsFirst 12 months
- New subscriber growth rate at flat CAC
- +31%
- First-year revenue from new subscribers
- +39%
- App subscribers
- 2.2x
GOHUNT, the research app hunters use to plan draws and hunts, came to Tunomatic with growth stalling in a mature category dominated by a larger, better-funded competitor. In the five months before our work began, new subscribers were down 16% year over year while customer acquisition costs also rose.
From June 2024 to March 2026, Tunomatic served as GOHUNT's embedded growth advisor, running weekly working sessions across referral, onboarding, conversion rate optimization, measurement and paid media. In our first year together, new subscribers grew 31% with cost per subscriber flat, first-year revenue from new subscribers grew 39%, and new app subscribers more than doubled. Along the way, GOHUNT set its biggest subscriber quarter since at least 2023.
“He doesn’t just offer advice; he rolls up his sleeves and holds himself accountable.”
Chris PorterPresident & Co-Founder, GOHUNTChallenge
GOHUNT has been in business since 2014 and sells annual memberships across web, iOS and Android. By early 2024, GOHUNT's growth had stalled. Most growth still came through the web, the app was underused as an acquisition channel, and reporting couldn't reliably show which channels drove subscribers. GOHUNT needed a repeatable growth engine: dependable measurement, a higher-converting app funnel, and a way to turn its loyal base into an acquisition channel.
Solution
Working with GOHUNT's President and Head of Marketing, we:
- Designed a highly engaging referral program timed to peak hunting-application season, with incentives backed by a sensitivity model of program costs. The first campaign helped make January 2025 GOHUNT's biggest new subscriber month since at least 2023.
- Developed a new paywall and onboarding experience, including trial-flow paywall tests, monthly-equivalent pricing on annual plans, and a gamified onboarding strategy that led to double-digit increases in mobile conversion rates.
- Built the measurement foundation, which included a growth marketing actuals and forecast tracker, CAC by channel and operating system, LTV models, server-side conversion tracking for Meta, Google and AppsFlyer, and a full conversion tracking audit.
- Restructured Google campaigns and corrected app campaign bid targets so the algorithm optimized toward higher-quality events.
- Scaled app acquisition across iOS and Android, increasing app downloads 2.5x in peak season (Q4 2025 vs. Q4 2024) and giving Android its own break-even goals based on its margin profile. Android subscribers grew 66% in the second half of 2025 vs. the second half of 2024, and January 2026 was Android's best month in at least two years.
- Launched GOHUNT's premium membership tier ($499 per year) with customer acquisition creative and onboarding, lifting blended LTV per new subscriber by 22%.
- Installed and elevated operating rhythms, including scored backlog prioritization, weekly creative reviews, bottoms-up channel forecasting, and a growth team hiring plan.
Results
- App subscribers2.2x2.2x (index 220, before equals 100)
- First-year revenue from new subscribers+39%+39% (index 139, before equals 100)
- New subscriber growth rate, flat CAC+31%+31% (index 131, before equals 100)
Index, before = 100. First 12 months of the engagement.
+31%New subscriber growth rate at flat CAC
“We’ve thoroughly enjoyed working with Anthony. He brings a valuable outside perspective, but what sets him apart is how deeply he gets involved. Our weekly meetings feel more like hands-on workshops than consulting calls; we dig into the details of our growth strategy and leave with clear, actionable next steps. He doesn’t just offer advice; he rolls up his sleeves and holds himself accountable. That makes him a true partner, not just another consultant.”
Chris PorterPresident & Co-Founder, GOHUNT